Alyssa Shepherd's years in wine and hospitality have given her a sommelier's eye for detail and a love for building connections.
From brand identities to story-driven weekly newsletters, she helps businesses translate their passion into loyal communities.
Alyssa's Expertise
Branding & Visual Identity
A brand is more than a logo, but it starts there. Alyssa develops full identity systems: logo, color palette, typography, and a style guide. The goal is to keep it all consistent, so your business looks as intentional as it feels. Perfect for founders starting from scratch or refreshing something that no longer fits.
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Brand Voice & Copywriting
Every touchpoint from your website, emails and captions should sound like the same person wrote them, on purpose. Alyssa defines that voice and writes copy that carries it through, so your brand feels consistent, whether someone is reading your homepage or your latest newsletter.
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Email Marketing
Once someone becomes a customer, the goal is to keep them. Alyssa builds newsletters and campaigns with structure, recognizable voice, content worth opening, and a clear line from story to sale. Whether it's a single send or an ongoing program, she will build something people look forward to opening.
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Social Media
Social is how new clients find you. Alyssa writes and plans content that shows up consistently and sounds like you.
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Alyssa started out in wine & hospitality, building programs, running high-profile events, learning firsthand what makes people fall in love with a brand and keep coming back to it. That experience turned into a career: today she uses her hospitality background and marketing skills to build identities, email programs and social media that feel intentional from the first impression to the fiftieth.
Her favorite part of the job is the two ends of that process. On one end: developing a brand — a logo, a palette, a voice — until it feels right. On the other: writing the emails that keep people opening, clicking, and coming back, long after that first impression.
Whether you're starting from zero or need a sharper version of what you've already got, let's build something worth remembering.
